Connecting you with the customers that buy and sell your product is key to driving your brand. The Keystone Automotive BIG Show provides a casual platform to network with peers, inform customers about your product and brand, and to connect with Keystone Automotive staff.

Contact your Category Manager to find out how to signup to exhibit at the 2026 BIG Show!

Who is the BIG Show for?

HERE'S WHO
Built for suppliers and manufacturers ready to connect with dealers, showcase products, and drive real business.

Who Should Exhibit?

HERE'S WHO
If you’ve got automotive or towing aftermarket products to sell and customers to reach - this is your show! Get in front of qualified dealers, showcase what’s new and next, and turn conversations into revenue!

Why it’s Important to Exhibit:

Engage with qualified buyers:

Meet face-to-face with
dealers actively seeking new

Showcase new products:

Launch and demonstrate
your latest offerings to a targeted audience looking for what’s next

Gain Competitive Insight:

Network with peers, learn
from other exhibitors and stay informed on trends shaping the automotive and towing markets

Boost Brand Visibility:

Showcase your products and innovations in a high-impact setting attended by key decision makers, buyers and aftermarket professionals

“The quality of attendees is what keeps us coming back.”
“We had meaningful conversations with customers who were ready to do business.”
“The BIG Show puts us face-to-face with the right customers in a productive environment.”
“This event creates valuable time with customers that’s hard to replicate anywhere else.”
“The opportunity to strengthen relationships and build new ones is unmatched.”
“Face-to-face conversations still matter — and this event proves it.”

August 2026

  • Booth and Sponsorship Sign-Up Opens!
  • Book Your Hotel – rooms go quickly, book now!
  • Exhibitor Services Kit Available

December 2026

  • 12/11/2026 – Booth & Sponsorship Deadline: all contracts and marketing materials due

January 2027

  • 01/26/27 – Exhibitor Room Block Closes – or Sooner If Sold Out

HAVE MORE QUESTIONS?

Contact your Category Manager
Click here to email the Keystone Events Team
Review FAQs

THURSDAY FEBRUARY 18, 2027
Registration
7:00 AM – 5:00 PM
Exhibit Hall
Vehicle Move-In
By Appointment Only
Content
Detail Services
By Appointment Only
Content
FRIDAY, FEBRUARY 19, 2027
Exhibitor Set-Up
7:00 AM -11:00 AM
Exhibit Hall
Registration
8:00 AM – 8:00 PM
Exhibit Hall
Supplier Leadership Address
2:00 PM – 3:00 PM
Colorado Ballroom A
Keystone Speaker
3:30 PM – 4:45 PM
Colorado Ballroom A
Show Hours / Opening Activity
5:00 PM – 8:00 PM
Exhibit Hall
SATURDAY, FEBRUARY 20, 2027
New Products Breakfast
7:30 AM – 8:45 AM
Colorado Ballroom A
Registration
8:00 AM – 4:00 PM
Exhibit Hall
Show Hours / Opening Activity
9:00 AM – 5:00 PM
Exhibit Hall
Lunch
11:30 AM – 1:00 PM
Exhibit Hall
Tear Down
5:15 PM
Exhibit Hall
Closing Reception
5:30 PM – 8:00 PM
Colorado Ballroom A
WeatherGuard Concert
8:30 PM
Colorado Ballroom B-D

** The schedule is subject to change. Please keep checking back for updates. **