Who is the BIG Show for?

HERE'S WHO
Built for aftermarket professionals ready to connect, learn, and grow their business.

Who Should Attend?

HERE'S WHO
Dealers Ready to Grow! The BIG Show is for owners, buyers, and decision-makers looking to find the right products for their shops, maximize pricing, and stay competitive.

Why Attend?

Built for Buying:

Lock-in show-only deals and promotions designed to help maximize margins and grow sales

Discover What’s New:

Explore new products, innovations, and top brands shaping the aftermarket industry

Face Time That Matters:

Have real conversations
with suppliers, peers and industry leaders

Stay Ahead of the Competition:

Walk away with new ideas, stronger partnerships, and real opportunities to grow

More Than a Trade Show:

From networking events and giveaways to the New Products Showcase, the BIG Show delivers an experience designed to keep business moving

"Direct access to suppliers and decision-makers is what makes this event so valuable.”
“We left with new ideas, new products, and real opportunities for our business.”
“Seeing products firsthand and having face-to-face conversations helps us make better buying decisions.”
“The BIG Show gives us the opportunity to discover products and programs we can immediately bring back to our customers.”
“High energy, strong vendor engagement, and valuable conversations from start to finish.”
“There’s real momentum on the show floor — you can feel the excitement and opportunity.”
THURSDAY, FEBRUARY 18, 2027
Registration
11:00 AM – 5:00 PM
Exhibit Hall
FRIDAY, FEBRUARY 19, 2027
Registration
8:00 AM – 5:00 PM
Exhibit Hall
Keystone Speaker
3:30 PM – 4:45 PM
Colorado Ballroom A
Show Hours / Opening Activity
5:00 PM – 8:00 PM
Exhibit Hall
SATURDAY, FEBRUARY 20, 2027
New Products Breakfast
7:30 AM – 8:45 AM
Colorado Ballroom A
Registration
8:00 AM – 4:00 PM
Exhibit Hall
Show Hours / Opening Activity
9:00 AM – 5:00 PM
Exhibit Hall
Lunch
11:30 AM – 1:00 PM
Exhibit Hall
Closing Reception
5:30 PM – 8:00 PM
Colorado Ballroom A
WeatherGuard Concert
8:30 PM
Colorado Ballroom B-D

** The schedule is subject to change. Please keep checking back for updates. **

While we work on the next year’s event and exhibitor line-up, here are just some of the suppliers who displayed in 2026. This next BIG Show will host another amazing roster of manufacturers and suppliers, so keep checking back for the 2026 list of participants.